We are very pleased to announce that we have formed a strategic partnership with Ola, one of the world’s largest mobility platforms. As the global leader in corporate ground travel, we feel that Gett and Ola will be a perfect fit and will give our corporate clients access to Ola’s platform in London. They will be able to request a variety of Ola ride options, on demand, through the Gett SaaS Platform from September.
Both brands have seen an increase in corporate demand in recent weeks following the easing of lockdown restrictions across the capital. In June, the number of corporate rides reached 89% of the volumes recorded in February, with July even higher, compared with April and May when volumes were 67% and 74% of pre-Covid levels respectively.
Gett has significantly increased its client base as corporate clients seek to upgrade their ground transportation solutions, with Gett’s technology, to cut costs and meet the increasing safety requirements and mobility needs of our remote workforces. Businesses have been taking extra precautions in recent months to enhance the safety of their employees and their own safety while commuting, with corporate taxis often seen as a safer and more efficient alternative to public transport. Similarly, Ola’s timely addition of safety features as well as incentives, such as the new tipping option, have been welcomed by customers and driver-partners, helping to boost demand and supply back up to pre-COVID levels.
Ola recently announced Ride Safe UK to raise safety standards in the ride-hailing market. Ola has committed to investing £50 million centrally over the next 12 months to improve safety standards, with £20 million invested directly in the UK. The first phase of the roll-out will feature new Ola Safety Guidelines, which include the market-leading requirement that drivers clean and disinfect cars between each ride – a first-of-its-kind initiative in the UK.
The partnership enables Gett to expand its corporate platform to include on-demand private-hire across London, alongside other services such as black taxis and pre-booked black cars, all done through Gett’s SaaS platform for business travellers. Gett and its corporate customers will now benefit from access to Ola’s leading platform, proven technology offering an extensive London network of industry-leading driver-partners and safety features. This partnership builds on both companies’ long track record in travel and mobility.
Gett already counts a third of Fortune 500 companies as loyal clients. Ola officially launched in London in February 2020, following its UK launch in August 2018, and now operates in 27 cities in the UK and over 250 globally, leading the industry with its approach to passenger safety, driver offering and collaborative regulatory approach.
Dave Waiser, our Gett CEO, commented: “We are delighted to be announcing this strategic partnership with Ola. We continue in our mission to organise the world’s best mobility providers in one platform, optimising the entire experience, from booking and riding, to invoicing and analytics, so businesses can focus on what they do best. With our differentiated technology and business model, we are partnering with consumer ridesharing companies, instead of competing with them.”
Marc Rozendal, Ola’s UK Managing Director, said: “Ola’s partnership with Gett represents another significant milestone in our commitment to offer Londoners a differentiated service. Partnering with Gett and its leading offering for corporates opens a large market for Ola’s platform as travel begins to resume in London, allowing us to further scale by meeting the clear demand from corporate users for consumer ride-hailing. This is yet another step in our mission to connect people and build mobility for people in the UK and around the world.”
This news comes after Gett announced a strategic partnership with ride-hailing firm Lyft in November 2019, allowing Gett to expand its reach across the United States.