Gett has partnered with 10 Days to launch its first out of home campaign since the pandemic.
The tongue-in-cheek campaign aims to highlight Gett’s unique proposition in London’s iconic black cab space by leveraging an emotional connection with its niche demographic. The creative builds on reliability, convenience and the unique black cab experience as the brand’s core messages to produce a series of engaging, clear and memorable visuals.
The campaign targets stations and roadside locations in key boroughs across the city. It will run for one month across more than 95 key high-traffic areas in London, as well as on social media where it has already got people talking.
Katie McPhee, Gett Interim UK Marketing Director commented:
“Over the past few months we’ve been fascinated to learn more about the value Gett delivers to different segments of Londoners on the go. This campaign seeks to connect with different audiences and showcase these different use cases along with our universal appreciation for the black cab – while bringing a smile to the faces of commuters.”
Jolyon White, 10 Days Co-founder, added:
“The trick was to just keep it simple and show off iconic black cabs in all their glory. Then combine that with a provocative benefit-driven headline and you are in for a winner. Gett got that and trusted us from start to finish. Great project – they are going up on our wall for sure.”
Find out more about the campaign on Gett’s LinkedIn page.
